Sandy Hook Promise is a national nonprofit organization based in Newtown, Connecticut. SHP is led by several family members whose loved ones were killed in the tragic mass shooting at Sandy Hook Elementary School on December 14, 2012. SHP’s mission is to prevent gun violence and other forms of violence and victimization BEFORE they can happen. SHP is a moderate, above-the-politics organization that supports sensible program and policy solutions that address the “human side” of gun violence by preventing individuals from ever getting to the point of picking up a firearm to hurt themselves or others. Our words, actions, and impact nationwide are intended to honor all victims of gun violence by turning our tragedy into a moment of transformation. Make the Promise and learn more at https://www.sandyhookpromise.org.
The video is graphic, it begins as a “normal” school shopping type of ad and transitions into a horrible school shooting scene.
Sandy Hook Elementary School shooting, also called Newtown shootings of 2012, mass shooting in Newtown, Connecticut, on December 14, 2012, that left 28 people dead and 2 injured. After murdering his mother at their home, Adam Lanza fatally shot 20 children and 6 adults at Sandy Hook Elementary School before taking his own life. It was one of the deadliest school shootings in U.S. history.